Advertising

Advertise where the property decision is being made

Bond attorneys, plumbers, solar installers, home builders — reach buyers, sellers and every trade in the ecosystem across 185 countries. Self-service, and you pay only when someone clicks.

The model

You pay for a click. Never for a maybe.

Most property portals bill you for impressions — you pay whether or not anyone noticed. We think that charges you for our traffic instead of your results. On Propworths an impression is free. A click costs you the format's rate, and nothing else does.

No impressions billed

Your ad can be shown a thousand times without costing you anything. You are charged the moment someone is interested enough to act.

No monthly commitment

No subscription, no minimum spend, no annual contract. Load a budget, spend it at your own pace, stop whenever you like.

Approved before charged

A person reviews every creative. If we decline yours, you pay nothing at all — you are never billed for an ad that never ran.

This is what your ad looks like

Every format at its real proportions, in the context it actually appears in. Gold outlines mark the paid slot.

Propworths
AdBond pre-approval in 24 hoursSandton Bond Partners
R2 450 000
R1 890 000
Mobile Leaderboard320 × 50 px
Propworths
AdConveyancing, fixed feeCape Transfer Attorneys
R3 100 000
R975 000
Leaderboard728 × 90 px
Propworths
R4 250 000
AdSolar & battery, installedHighveld Solar
Medium Rectangle300 × 250 px
Propworths
R2 100 000
AdHome insurance that pays outKaroo Mutual
Large Rectangle336 × 280 px
Propworths
R1 250 000
R3 480 000
AdMoving? Free quote todayDurban Removals
Half-Page300 × 600 px
Propworths
R2 890 000
R1 120 000
AdElectrical COC in 48hPaarl Electrical
Wide Skyscraper160 × 600 px

Six formats, six prices

Every size is IAB-standard, so artwork you already have for other networks will almost certainly fit. Prices are per click, in US dollars.

Mobile Leaderboard

$0.08

320 × 50 px

Highest volume — most Propworths traffic is mobile

Pinned below the mobile search bar

Leaderboard

$0.10

728 × 90 px

Broad reach at the top of the page

Above search results on desktop

Medium Rectangle

$0.12

300 × 250 px

The all-rounder — works on every breakpoint

In-feed between listing cards

Large Rectangle

$0.14

336 × 280 px

Buyers already reading a specific property

Listing detail sidebar, above the fold

Half-Page

$0.15

300 × 600 px

Long dwell time — stays in view while scrolling

Sticky sidebar on listing detail pages

Wide Skyscraper

$0.18

160 × 600 px

Premium share of voice, lowest competition

Outer rail on wide desktop layouts

Full advertising specifications: format, dimensions, cost per click, maximum file weight and placement
FormatDimensionsCost per clickMax weightTypical placement
Mobile Leaderboard320 × 50 px$0.08150 KBPinned below the mobile search bar
Leaderboard728 × 90 px$0.10200 KBAbove search results on desktop
Medium Rectangle300 × 250 px$0.12200 KBIn-feed between listing cards
Large Rectangle336 × 280 px$0.14250 KBListing detail sidebar, above the fold
Half-Page300 × 600 px$0.15300 KBSticky sidebar on listing detail pages
Wide Skyscraper160 × 600 px$0.18300 KBOuter rail on wide desktop layouts

Accepted files: PNG, JPG or GIF, up to 300 KB. SVG is not accepted — it can carry executable code, and we will not serve that in an ad slot.

Format spotlight

The Mobile Leaderboard is where most of the property market looks

Property browsing is a phone habit — searching between meetings, on the sofa, in the car outside a house. At 320 × 50 the Mobile Leaderboard sits pinned below the search bar, present the whole time someone is scrolling listings, and it is the cheapest click on the network at $0.08.

  • Lowest cost per click of all six formats
  • Stays in view while the visitor scrolls results
  • Simplest artwork to produce — a logo, six words and a button
  • Under 150 KB, so it never slows the page it appears on
Reserve a Mobile Leaderboard

Where your ad can appear

A property transaction pulls in a dozen trades. Find yours to see where on Propworths your ad makes sense, and why that placement works.

Bond & transfer attorneys
  • Conveyancers
  • Transfer attorneys
  • Bond registration
  • Deeds office agents

Appears on: Listing detail pages, the offer flow, and /contracts

Every completed sale needs a conveyancer. Your ad sits where the buyer is already reading the legal steps, so you reach them before they ask their bank for a referral.

Banks & bond originators
  • Bond originators
  • Mortgage brokers
  • Banks
  • Bridging finance

Appears on: The bond calculator, affordability tools, and buy search results

Buyers arrive at our calculators with a number in mind and no lender chosen. That is the moment a rate comparison is most persuasive.

Inspectors & surveyors
  • Home inspectors
  • Land surveyors
  • Electrical COC
  • Beetle & damp reports

Appears on: Listing detail pages and the Smart Sell due-diligence steps

Compliance certificates are non-negotiable in a transfer. Sellers preparing a listing are actively shopping for exactly this.

Plumbing & water
  • Plumbers
  • Geyser replacement
  • Boreholes
  • Water tanks & pumps

Appears on: Residential listing pages and the maintenance guides

New owners spend on plumbing in their first weeks. Reaching them at the listing stage puts you ahead of the move-in scramble.

Electrical & solar
  • Electricians
  • Solar installers
  • Inverters & batteries
  • Generators

Appears on: Listing pages, the Smart Valuation result, and calculators

Our Smart Valuation treats solar as a value-adding feature, so owners see the upside and then look for an installer on the same page.

Builders & renovators
  • Home builders
  • Renovation contractors
  • Architects
  • Project managers

Appears on: New Developments, farm and plot listings, and renovation content

Buyers browsing plots and fixer-uppers have a build in mind but rarely a builder. You meet them while the plan is still forming.

Movers & storage
  • Removal companies
  • Self-storage
  • Packing services
  • Pet & vehicle transport

Appears on: Rentals, short-stay results, and the post-offer confirmation flow

A confirmed offer or a signed lease creates a dated, unavoidable moving job. This is the most time-sensitive audience on the platform.

Insurance & warranties
  • Building insurance
  • Household contents
  • Home warranties
  • Title insurance

Appears on: The bond calculator, offer flow, and rental application steps

Lenders require cover before a bond is released, so the requirement is already on the buyer's checklist when your ad appears.

Interiors & staging
  • Interior designers
  • Home staging
  • Furniture rental
  • Photographers

Appears on: The seller listing flow, Smart Sell pages, and the dashboard

Sellers preparing to list want better photographs and a better-presented home. You reach them during preparation, not after.

Outdoor, pools & security
  • Landscaping
  • Pool installation & service
  • Fencing
  • Alarms & CCTV

Appears on: Residential and farm listings, and the Smart Valuation result

Pools, fencing and security all register as value-adding features in our valuation tool, which sends owners straight from the estimate to a supplier.

How it works

Four steps from artwork to live placement.

1

Pick a format

Six IAB-standard sizes, each with its own click price. Choose by where you want to appear and what your artwork suits.

2

Upload your creative

One PNG, JPG or GIF at the right dimensions, plus the page you want the click to land on. That is the whole submission.

3

We review it

A person checks dimensions, legibility and that the claims are honest. You hear back either way, with specifics if something needs changing.

4

Go live, pay per click

Your ad appears in its placement. You are billed for clicks only — impressions cost nothing, so a quiet week costs you nothing.

The approval process

A person reviews every creative, so buyers can trust what they see next to a listing. Here is exactly what we look for.

What we approve

  • Correct dimensions for the format you chose
  • Legible at actual size on a phone screen
  • Honest claims you can substantiate
  • A working link to a page that matches the ad
  • Your own branding, clearly identifiable

What we decline

  • Misleading pricing or fake urgency countdowns
  • Ads imitating Propworths UI or our own buttons
  • Adult content, gambling, or unlicensed financial advice
  • Blurry, stretched or watermarked artwork
  • Links to a page unrelated to the advertisement

Declined creatives are never charged for. We always tell you what to change, so most resubmissions clear the same day.

Pick your path

Reserve a slot now and decide later, or submit finished artwork today. Either way, nothing is charged until your ad is approved.

Choose one of the two options above to get started.

Advertising FAQ

The questions advertisers ask us most, answered plainly.

What does it actually cost?

You pay only for clicks, at the rate for your chosen format — from $0.08 for a Mobile Leaderboard to $0.18 for a Wide Skyscraper. There is no monthly platform fee, no setup fee, and no charge for impressions. If nobody clicks your ad in a given week, that week costs you nothing.

Am I charged when I submit my ad?

No. Submitting queues your creative for review. If we approve it, we email you a payment link for the budget you want to load. You are only ever charged after approval, and then only when a real person clicks.

How many people will see my ad?

We will not guess. Propworths is in soft launch ahead of 1 November 2026, so we have no traffic history to forecast from and we would rather tell you that than invent a number. This is precisely why the model is pay-per-click: you carry no risk on our audience size. You pay for outcomes, not for our estimates.

Who sees my ad — buyers only?

Everyone in the transaction. Buyers browsing and calculating affordability, sellers preparing to list, renters applying, and owners running a Smart Valuation. That is why trades as different as conveyancers and pool installers both work here.

Can I choose which pages my ad appears on?

You tell us your industry and target market, and we place you where that intent lives — a bond originator next to the calculators, a removals company in the rental flow. Tell us in the notes if you have a specific page in mind and we will confirm whether it is available.

Can I target a specific country?

Yes. We cover 185 countries and you can narrow to one country, a region, or a single province. Put your target market in the form and we will confirm the placement before anything goes live.

How long does review take?

One to two business days during soft launch, because a person looks at every creative rather than a filter. If something needs changing we tell you exactly what, so the resubmission usually clears the same day.

What file should I send?

One PNG, JPG or GIF, at the exact pixel dimensions of your chosen format, under 300 KB. We do not accept SVG — it is a code format as much as an image one, and we will not serve executable markup in an ad slot.

Can I change my creative after it is live?

Yes, send us a replacement and it goes through the same short review. Swapping artwork does not restart your budget or cost anything extra.

Can I advertise a property I am selling?

Not through this page. Propworths does not sell placement that ranks one property above another — search results stay ordered on merit, and that is deliberate. To sell a property, list it through Smart Sell instead. These ad formats are for businesses serving the property market.

How do I know I am getting the clicks I pay for?

Every click is recorded on our own servers, de-duplicated so a double-click counts once, and reported to you with timestamps. Because it is first-party, the count is not distorted by ad blockers, and you can reconcile it against your own site analytics.

Reach the property market from $0.08 a click

Reserve a placement now. No payment details, no commitment, and nothing charged until your ad is approved.

Reserve a slotTalk to our team